Artist Helmut Smit decided to adopt the persona of a primitive human in need of making fire as he perused the aisles of IKEA. He found everything he needed, which included rope, a hanger, a wine rack, egg cup, trivet, napkins and 'floral embellishments'. The outcome he calls FLAMMA, meaning 'a basic need'. Fascinating, yes. Educational, absolutely. Cost effective, not so much. FLAMMA from Helmut on Vimeo. Via.