GoPro cameras, and their footage, have become a ubiquitous part of outdoor and action sports of all types and levels. While a handful of competitors like Drift and Contour have served as alternatives, GoPro has ruled the roost. Competition doesn't appear to be capitulating, however. A recent visit to the Outdoor Retailer show revealed more 1080p action cam alternatives than ever.
Sony HDR-AS15 Action Cam

Sony fully detailed its new HDR-AS15 Action Cam this week. The new camera uses a solid list of hardware like an Exmor R CMOS image sensor, SteadyShot stabilization and a Carl Zeiss lens. It shoots 1080p footage at 30fps and 720p footage at 30, 60 and 120fps. The Action Cam will hit the market in October for $200. A Wi-Fi-equipped model will run $270.
JVC Adixxion

The other electronics powerhouse getting into the action cam game is JVC. Its recently announced the Adixxion camera uses a durable "quad proof" (waterproof, shockproof, freezeproof and dustproof) design and includes an integrated LCD screen and a 170-degree wide angle lens. Its built-in Wi-Fi lets you pair with a smartphone for control and viewing. The $350 camera will hit the market in the fall.
Coleman Xtreme Sports Cam

Coleman may not be an established name in electronics, but it is one of the most recognizable brands in camping, offering everything from tents to cookware to lighting. Its action cam is more of a no frills, entry level camera that pairs 1080p filming with a sleek design. It is waterproof to 10 feet. You can find it for around $130.
Sports-Vue 360HD

A smaller Salt Lake City action cam company, Sports-Vue offers a full range of cameras. The 360HD combines 1080p filming with a versatile swivel-action lens that lets you line up the shot based on mounting orientation. The camera also includes a built-in LCD screen, integrated waterproofing (up to 60 feet) and four standard mounts. It retails for $265.
Mophie OUTRIDE

There's no need to spend hundreds on an action cam when you can use a device that's already in your pocket. The all-new Mophie Outride is a rugged, water-resistant case for your iPhone 4/4S. Its built-in lens, versatile mount and free accompanying app turn the phone into a functioning action cam. At $130, it's competitive with entry level cameras and much cheaper than higher end hardware. It'll be available in September.

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