Usually I'm a pretty big fan of Helly Hansen gear--something romantic about outerwear inspired by the frigid Norwegian seas. So I was downright downtrodden when I opened my email a few minutes ago to find a little message titled "Introducing the Navigare Sneaker." I wouldn't say I had high hopes, but I thought maybe it'd be cool.
As you can see, it's not cool. Not by a long, long shot. It's a friggin' pair of Chuck Taylors with a huge Helly Hansen tattoo on a jean pocket. What the hell is that thing? Helly says it was inspired by a design icon--its orange Navigare life vest. I say it was inspired by Converse All-Stars and Levi 501s.
You can get yours for $70, if you like the look. They come in black and white too.