Artist Helmut Smit decided to adopt the persona of a primitive human in need of making fire as he perused the aisles of IKEA. He found everything he needed, which included rope, a hanger, a wine rack, egg cup, trivet, napkins and 'floral embellishments'. The outcome he calls FLAMMA, meaning 'a basic need'. Fascinating, yes. Educational, absolutely. Cost effective, not so much.