bruno's Blog

Let My People Go Surfing!

"Can you take a company to the top when you can't stand nearly everything about traditional business and what it represents? You can if you're Yvon Chouinard. In an exclusive excerpt from his new management guide, Let My People Go Surfing, Patagonia's contrarian founder talks about breaking the rules—and creating the world's most iconoclastic adventure-apparel company."

LINK: Outside Online



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