The Nature Conservancy recently launched a new carbon offset program and a rather thorough website on the overall subject.
A particularly good section discusses some of the questions that should be considered when signing up for carbon offset, particularly if you want to make it more than a feel-good experience.
According to TNC, those questions cover permanence, additionality, leakage and standards of the program.
Reading through that discussion really takes you deeper into a very complicated issue.

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